Features

Ira is a fully responsive, Search Engine Optimized ("SEO") theme for Shopify. Named after This American Life's Ira Glass, Ira has been expertly designed for visual storytelling. Complete with three distinct presets (Chic, Ecstatic and Street), it's the perfect theme for your next project.

Fully Responsive — Ira has been designed to look great on tablet, mobile and desktop devices.
Search Engine Optimized — ready to finally start ranking in search results? Ira is fully Search Engine Optimized (“SEO”).
Multiple Navigation Types — tuck your navigation away behind a minimal “burger” icon or display it traditionally in-line with dropdowns in the header.
Font Customization — change out all of your store’s typography. Choose one of our many (50+) supported fonts through Google Fonts.
Premium Fonts with Typekit — unlock Adobe’s premium font collection by linking Ira to your Typekit account.
High-Impact Magazine-Syle Homepage Sections — create complex image with text layouts with Ira’s “Image with Text” and “Grid” Sections.
Showcase Testimonials - showcase testimonials from happy customers with Ira’s testimonials Section.
Feature Brands or Publications - Show off the brands that you carry, or accolades from publications with Ira’s homepage brands Section.
Currency Converter - let your customers choose their own currency with Ira’s currency converter.
Display Payment Icons - generate trust by displaying the icons of the payment providers you support in your store’s footer.
Display Related Products - display related products on your product pages, to keep your customers exploring.
Display Product Features - display product features on the homepage in a simple, in-line Section.
Lightbox Image Viewer – show off product images using a full-screen “Lightbox” viewer.
Homepage Videos — display videos on the homepage.
Product Page Tabs - display shipping and returns information in persistent tabs on your product pages.
Product Sorting and Filtering — sort products by date, price, best selling or collection with Ira’s product sorting and filtering.
Dynamic Instagram Grid — display the latest from your Instagram feed with Ira’s dynamically updating home page Instagram grid.
Newsletter Lead Capture — Ira comes packaged with “exit-intent” technology, allowing you to capture leads by encouraging users to sign up for your newsletter whenever they decide to leave your site.
Persistent Notification Bar — display information about sales or shipping across your entire site with Ira’s persistent notification bar.
Social Media Icons — link to your social media profiles and keep your customers in the loop.
Color Customization — customize Ira perfectly for your brand by changing just about every color. Worried you won’t be able to find something that suits your brand? Use our three expertly designed presets (Chic, Ecstatic, and Street) as a starting point.